How useful is the social media as an outreach tool? Turns out, it's pretty darn useful. We recently looked at the last month's statistics for Facebook and found some interesting facts.
People who like our page have an age distribution similar to the congregation, and are more likely to be men.
But our weekly "reach" is much bigger than those "likes". Any time you share, like, or comment on a post, your friends see that activity (called "viral" ). In fact, our weekly reach is nearly 6000 people overall, about 1/3 of whom are in southern California. A substantial fraction of these are younger adults, and they are equally divided between men and women.
What does this tell us? Well, obviously social media helps us reach further into the community. Lots of people are finding out about us, because you comment, share, or like the page or a post. So, simply by liking our Facebook page, you help increase our visibility and outreach.
|"Organic" is those who directly like the page or a post.|
"Viral" is people who see our material indirectly, via a friend.
SPC does not participate in "paid" pages.
And remember, thanks to the openness of social media, we never know who we may reach. This is a great opportunity to evangelize in a positive way about our faith and our community!